Volume Spike Investor

We already knew that Bare Escentuals Inc. (NASDAQ: BARE) was in for a rough day as its shares were indicated slightly lower pre-market.  The maker of non-toxic and chemical-free womens makeup brands posted disappointing results at $0.25 EPS on $130.2 million in revenues, but analysts were looking for $0.26 and $142.8 million.  It looks like women are opting to go for more reasonable brand prices in tough times.  Shares tanked in the first 30 minutes with the stock now doen almost 40% at $4.17 at 10:02.  We have already seen 3.4 million shares trade and the average day is only 1.7 million shares.  Score this on up as a new all-time low since its late-2006 IPO.

Jon C. Ogg
October 31, 2008